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💼Scope of Role & Key Responsibilities:
- Responsible for the overall futures product growth performance in the regions;
- Formulation of growth strategy: design growth strategy and operational plan for futures-related products across all relevant channels based on a deep understanding of the business, product, and relevant growth strategies;
- Execution of the growth plan: responsible for the execution of all growth activities, including hands-on execution and working with internal and external teams (marketing, PR agencies, BD, etc.);
- Content marketing and social media: work with various teams to produce high-quality content and distribute it effectively across relevant channels (Medium, Twitter, Reddit, LinkedIn, Discord, TikTok and Telegram, etc.);
- ABM and targeted campaigns: work closely with growth product and business development to design and execute effective campaigns for high-quality lead generation and conversion;
- Building team: plan resources needed to achieve business objectives fast and drive recruitment efforts to build the wider growth team;
- Reporting & analytics: build a fact-base to monitor and report the results of all activities.
📝Other Skills, Experience, and Competencies:
- At least 2-3 years experience in a high-performance growth function, e.g., fintech company, e-commerce platform, dynamic financial services company;
- Track record of creating a tangible impact on key metrics, be ready to give examples;
- Experience with B2C growth environment is strongly preferred; experience with finance, fintech or crypto is a significant advantage;
- With strong MarTech systems thinking skills - can plan, design, and execute complex strategies;
- Ability and interest to learn about crypto, financial products, and technologies quickly and independently.
- Develop and implement a lead generation strategy;
- Able to understand the bigger picture and be very hands-on and practical;
- 0-to-1 mentality, able to operate autonomously and provide clear, decisive guidance when consulted;
- Determined, ambitious yet humble, willing to work hard, take feedback and learn on the way;
- Have an entrepreneurial mindset as non-standard working hours might be required (since we are a high-growth platform operating in a 24/7 crypto world);
- Preferred working in a team collaborative environment (not fully remote), at least half-time working from our office based on current safety measure rules.
Interested applicants are invited to submit a detailed resume to:
Email: vivianne.then@bitmart.com
We regret that only short-listed candidates will be notified.
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