Job Responsibilities:

• Expand network alliance channels, responsible for daily channel docking and optimization.
  Responsible for daily optimization of DSP advertising.
• Manage and optimize advertising on Google AdWords, Facebook Ads, and other major digital platforms.
• Design and implement customized advertising strategies for different client bases.
• Monitor, analyze, and report on the performance of advertising campaigns to improve ROI.
• Work with content team to ensure ad content is creative and in line with brand perception.
• Budget management and investment return analysis.
• Collaborate with external suppliers and advertising agencies to achieve marketing goals.
• Track the latest digital marketing trends and integrate new technologies, tools, and platforms into advertising strategies.

📑 Requirements:

• At least 3 years of work experience in digital advertising or related fields, with a background in the cryptocurrency industry preferred.
• Familiar with network alliance channels, with cooperation experience preferred.
• Understand DSP advertising rules and have practical experience, proficient in tools such as Google Analytics, AdWords, Facebook Ads Manager, etc.
• Exceptional Data Analysis and Budget Management skills to quickly get started with various Data Analysis tools
• Understand the trends and dynamics of the cryptocurrency and blockchain industry.
• Possessing innovative thinking and problem-solving abilities.
• Good communication skills and teamwork spirit.
• Fluent English speaking and writing skills, third foreign language bonus points.