Job Responsibilities:

• Responsible for the overall performance in Japan.
• Develop marketing plans and strategies to achieve OKR of the target regions.
• Monitor the market trend, create, manage, implement, and refine all marketing, community, and social media campaigns in an ongoing basis.
• Identify acquisition, retention, and business opportunities based on data, industry trends, and competitive environment.
• Analyse the effectiveness of various campaigns, and manage spend accountability.
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web / app growth channels.
• Own the hands-on execution of all user acquisition and activation steps and in-app / webpage marketing campaigns (building & sending emails, pulling audience segments, A/B testing & reporting etc.).
• Continuously perform A/B tests and analyse results to develop insights to improve conversion rate, retention and user loyalty.
• Provide on-going reporting on campaigns and revenue impact.
• Ensure high quality and error-free implementation.

📑 Job Requirement:

• 3+ years of experience in user acquisition and activation experience.
• With strong MarTech systems thinking skills - can plan, design and execute complex strategies.
• Relevant acquisition and conversion marketing experience, preferably growing a significant mobile customer base.
• Experience in derivatives crypto exchange
• Experience in analytical and data visualization tools such as Tableau, Google Analytics etc.
• Experience designing and executing customized campaigns such as email marketing using Sendgrid, Salesforce or Mailchimp.
• Experience in working with cross-functional team including Product, Design and Data team to build and measure campaigns in owned marketing channels that interact with the core product.
• Analytical and process-oriented mindset with good business sense.
• Strong passion in Crypto industry.